As a small business owner you may contemplate why you need a website. It may seem, at first, that a website is an investment that can be put off: after all, it is just one more thing to worry about, so why not put it off?
The problem with putting it off is that your website is the core of all your online marketing activities. It’s where you should drive your customers. It’s where your customers go to learn about you. It’s where you close deals. Not convinced?
Watch our web design video that explains just how valuable a website can be in helping you to get your business started on the right foot.
Your Website Is The Key To Successful Online Marketing
There’s no point in beating around the bush. Without a website, online marketing is useless. Your website should be the bases for all your online marketing activities. Without a website, what is there for potential customers to link to to discover more about your business.
Everyday your business goes without a website is another day of losing visitors who could have become customers. The primary reason why you need a website is to facilitate successful online marketing, which leads to a successful business.
Conversion-Based Web Design: Turning Website Visitors Into Your Customers
Now that you know a website should be the core to all your online marketing here’s the reason why it is the key to your business flourishing. There are other online marketing techniques and channels that you should be using as well but any other routes you may take to market your company should all point back to your website, growing and improving your conversion rates.
The better your website is and the more channels you have directed toward it, more people are likely to visit your site. You want your website to be informative and easy to read.
Anyone who visits your business site is a potential customer: in the marketing world the process of turning a visitor into a customer is called conversion.
Without a website, you are 100%, definitely losing potential customers who are looking for your services or products. But in order for the conversion process to be successful you can’t just use any old website. The first step to conversion is getting visitors to your site.
The next step is keeping them on your site and if your site isn’t designed beautifully or professionally they will leave your website.
A Website Is More Than A Business Card
Now, you may also wonder why you need a website if you can get a good salesperson instead, or hand out business cards whenever you can. A website is up and running 24/7: it is a salesperson that never needs to sleep, eat, or break.
It’s hard to beat that. No potential costumer or client will be overlooked if you have a website. Your website is a salesperson that doesn’t sleep or take breaks and sells for your business 24/7, 365 days a year.
A website is one spot where you can keep all the important information about your business that potential customers may need to know. You may be thinking to yourself, “a potential customer could just call in to get their questions answered.” ..Guess what? A phone call may not be convenient.
A website allows people to leisurely, and on their own time at any time, discover what your business has to offer.
A Website Can Help Perfect Your Work
Here’s why you need a business for your own sake: if you have started or are starting up a business you know the struggle of trying to reach out to get more customers and clients.
Before you know it, you realize you’re spending hours, bending over backwards, trying to figure out how to draw more people in.
The more time you put into trying to find new marketing strategies the more time you are losing for working on the actual trade of your business.
A website will take care of the majority of your marketing concerns, allowing you and your team to focus on perfecting other aspects of your new business.
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Jeremy is the Lead Designer & Owner of Enable. Jeremy is a small business connoisseur who helps the little guys conquer big. When he’s not designing websites or writing blogs, you’ll find him spending time with his wife and family.