As a business owner in Front Royal, it’s imperative that you have a website. Front Royal is a small town and in small towns, there is usually less concern for all things technological.
This is exactly the reason why having a website for your business or personal brand in Front Royal, VA is so important.
Having a website will give you an edge on the competition, allow you to showcase your skills and services, and win the trust and credibility of potential customers and clients.
3 reasons you need a website in Front Royal, VA.
1. A Website Will Set You Apart
In big cities like Manassas or Alexandria, simply having a website is probably not enough to set you apart from the competition.
You will likely need a high-end, professionally designed website and the added thrust of an extensive online and offline marketing strategy to make any kind of splash in the market.
Front Royal is different. Simply having a website will set you apart from many of the competitors in your area who use guerrilla marketing tactics to attract new business and rely on their referral network for a steady income.
Don’t get me wrong, using guerrilla marketing tactics and especially having a strong referral network is essential to the success and growth of your business.
But having a website will set you in a league apart from those who rely solely on those methods.
2. It Gives You Credibility
I can’t tell you how many times I’ve heard small business owners say to me: “I’m getting a lot of leads and business is starting to pick up but not having a website is really becoming a problem. I have nothing online to showcase what I do and it’s embarrassing handing out business cards with no website address on them.”
It’s a common issue among many start-ups and small businesses, but it emphasizes the credibility and trust that is gained from having a website.
Even if you opened your business a month ago, having a website will instill immediate trust and credibility in your business.
Additionally, “it’s about who you know” will always remain one of the most important principles in business. But what happens when you don’t know someone?
What happens when you need a product or service but don’t someone (or even sometimes when you do)? Most people, according to online research, go online.
And when they do it’s your website that gives credibility to your business and instills trust in them to use you.
3. Today, You Need A Website To Grow Your Business
Let’s face it. Technology is all around us. I don’t know a single person who doesn’t own a cell phone and I could count on one hand the number of them who are still using flip phones.
In addition to helping set you apart and instill trust & credibility, a website puts your business in the most trafficked marketplace: the internet.
Many business owners also overlook how important it is to have a website for when someone hears about your business. The first thing I do when I hear about a company (and I’m interested in what they do or offer), I look them up online.
I don’t call them. I don’t email them. I look at their website and if they don’t have a website, I will almost certainly write them off.
And I don’t think I’m alone in this reaction.
Here’s some data from yelpblog.com:
Search Engine Land’s recent Local Consumer Review Survey looked at the way consumer behavior has changed since 2010. Interestingly, one of the key findings was that most people surveyed were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses. For business owners, this is a good indication that now more than ever, it’s important to have a strong online presence.
It’s important to get online, and get found online.
I can guarantee that 99.9% of small businesses saying they don’t need a website would change their mind if they could wave their hand and have a fully built, maintenance free, zero effort website bundled with marketing plans and an account manager.
Set yourself apart. Give yourself credibility. Make yourself accessible.
Grow your business, today.
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Jeremy is the Lead Designer & Owner of Enable. Jeremy is a small business connoisseur who helps the little guys conquer big. When he’s not designing websites or writing blogs, you’ll find him spending time with his wife and family.