Regularly updating content and performing maintenance on their website is an afterthought for most small business owners. Even having a website is low priority for many small businesses, so the idea of caring for it like you would your home is completely foreign.
Let’s set things straight: website development is as important to your business as maintenance is to your house.
A Healthy Website Is A Healthy Business
Ok, so maybe this is a bit dramatic. But, it sounds good so I’m sticking with it. The point here is that your website is a reflection of your business, at least for online visitors.
If you hand out a business card to someone, for example, and a week later they take a look at your website and see that your most recent pictures or a blog post date back several months, then they’re probably going to be wary of the customer care and detailed attention you put into your business services.
Think of it this way. If you were a realtor in Front Royal, VA trying to sell a property, then you would probably make sure the grass was cut and the hedges trimmed before showing the house. Updating and maintaining your website is a critical prerequisite if you want people to “buy” your business.
Frequently updating the written and visual content, as well as regularly oiling the nuts and bolts, keeps your website and your business looking like a healthy piece of property that visitors will want to buy.
Quality, regular website development also builds the authority of your company online. In other words, when people visit your sight and see recent pictures, videos, social media feeds and blog posts they immediately (and often subconsciously) credit you as an authority in your industry.
Attorneys are a great example of this principle. When most people need a lawyer, they head to their computers and look for local attorneys online. Then they look at the websites of those attorneys. Finally, they make a decision, based on looking at their website, to call this attorney. What sets one attorney apart from another online? It’s the authority of their website. It is the frequent, quality updates of that website that makes their services more trustworthy.
But, attorneys are only an example. This authority can be built and maintained by anyone in any industry. Investing time and effort into website development in Front Royal, VA will attach authority to your business, setting you above your local competitors.
Website Development Can Improve Your Ranking
One of the most common misconceptions among small business owners is that once they have a website they will show up on the first page of Google and customers will be calling them within a month saying “I found your website online!”
Unless you sell (or service) something as unique as “turtle shaped cakes” and people are looking to buy that kind of thing, you can almost be sure that you’re not going to be found online anytime soon simply by having a website.
Moving up the rankings in search engines like Google, Bing or Yahoo, takes time and hard work. A key part of this process is website development. Google pays attention to fresh content and rewards quality; it ignores outdated content and penalizes poor content.
By regularly updating visual and written content, keeping an active blog feed, and making sure your site is technically sound, Google (and other search engines) will likely reward you by improving your ranking.
Why Invest In Website Development?
Regular website development in Front Royal, VA is an especially great way to stick out in an online market where many websites are outdated or poorly maintained. Having a website development plan will keep the online display of your business looking clean and mark you as an authority in your industry.
And, as a bonus, Google will probably reward you for your efforts and you may one day find yourself on the first page–perhaps even at the 1st spot–of Google.
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Jeremy is the Lead Designer & Owner of Enable. Jeremy is a small business connoisseur who helps the little guys conquer big. When he’s not designing websites or writing blogs, you’ll find him spending time with his wife and family.