As far as social media networking goes, a Facebook page is a free and efficient marketing tool for businesses. A Facebook page alone, however, simply doesn’t cut it. You also need a website for your business.
Facebook is a quick fix. You can easily get the word out about any sales or deals you may have and can easily communicate these things to your fan base, community and customers.
As a long term solution, though, Facebook falls short in its ability to connect you with potential customers, especially those who don’t have a Facebook account or don’t use Facebook often.
Your website should be the core of all your online marketing efforts, serving as the landing zone for on-boarding new customers and keeping current ones happy and returning for more.
You Want To Be Taken Seriously, Don’t you?
Have you ever been searching for a business online and all you can find is a Facebook page? Although the page can provide some information, it’s not what you are looking for, is it? Facebook is simple and basic.
What does a website offer that Facebook doesn’t offer? Credibility; trust; reliability; quality. Having a website doesn’t mean that all visitors will buy your product or service, but not having one definitely hurts you in the long run. The list goes on and on. If you are looking to have your business taken seriously, you need a website.
Facebook does not provide a solid destination for online consumers, it does not provide the convenience that a website does, and it does not create that great first impression that will help your business.
Through a website, your business could get better ratings and reviews, creating better standings for attracting more potential customers. While there are many pros and cons to both social media and websites, your website offers far better methods to convert online visitors into paying customers than your Facebook page does.
A Website Is Made To Be A Sales Machine
Although Facebook can help to promote your business and show what it has to offer, its benefits are limited. You cannot customize Facebook like you can customize a website.
Creating a website gives your business the opportunity to express everything and anything about your business, ensuring online consumers are getting the proper impression of what your business has to offer.
Websites should be the core of online marketing. Yes, a Facebook page can present some opportunities for helping with your marketing strategy but it is does not offer enough information for businesses to gain trust and reliability.
(Here are some tips for helping your sales).
Good Luck Being Found Online
For a virtual, non brick-and-mortar businesses, it is a given that you need a website. In today’s day and age however, it is more important than ever before, for brick-and-mortar businesses to have a website.
Getting a professional website is the first–and, in many ways, most important–step in a series of steps to take to create a solid online presence for your business.
Presenting that opportunity for local customers to find your business online will help your business on multiple levels. Sales don’t come from window shopping anymore: a majority of your sales could come from your website.
A website allows you to be found through all the major search engines such as Google, Bing, Yahoo and more.
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Jeremy is the Lead Designer & Owner of Enable. Jeremy is a small business connoisseur who helps the little guys conquer big. When he’s not designing websites or writing blogs, you’ll find him spending time with his wife and family.