Name: Dominic de Souza
Role: Branding & Visual Design
Archetype: Sage, Creative
- Everybody Hates Marketers
- Content Inc
What is something small business owners have to deal with that you want to fix?
One of the core reasons small businesses fail to stay in business is not thriving online.
Key to that is having a clear brand narrative, and the ability to craft marketing around a cohesive storyline.
A well-told story that resonate with readers can create instant empathy, and most importantly, clarity.
Clarity is critical for conversion.
Conversion helps you win your market.
What are your credentials/past experience, for working in your position?
I graduated from the Writers Institute for Children’s Literature while in high school.
This love of storytelling brings a unique set of tools to the table; the ability to identify audiences, discover what makes brands distinct, and why people should get excited about your business.
Over the last decade, I’ve worked with various small to mid-sized businesses in Australia and the USA to build brand identity and graphic design appeal.
What do you do at Enable?
I build websites, help clients identify their narrative, and provide website and design support.
When working with clients, I want them to feel confident and excited that new and amazing things are happening to them.
Peace of mind is a big part of how Enable works, and knowing that they’re feeling happy about working with us is huge.
What do you like about working at Enable?
Working at Enable allows me to work from anywhere, especially at home, to enjoy more family time. It’s allowing me to delve more deeply into areas of my expertise.
By constant practice at building websites, clarifying brands, and defining business identities, new shortcuts and practices are appearing that book learning could never teach.
In-the-field experience, every day, is the best teacher anyone could ask for.
What’s your background?
I grew up in New Zealand and Australia, surrounded by Kiwi birds and kangaroos.
My earliest memories are drinking ginger beer at a French cafe in Wellington, NZ, and biking like ‘Mad Max’ with my brothers through the eucalyptus trees of a dusty, Perth neighborhood.
My dad was an international speaker for years. We traveled a lot, and I went to school in Fiji and France, visited Rio de Janeiro and braced the winds of Easter Island. I’m now settled in the USA.
Before graduating high school, I started working in the family business, and discovered that graphic design was a heckuva lot faster than painting.
Before I joined Enable, I worked for several years at Seton Home Study School, an international home school. As Visual Arts Director, I was actually looking to hire an assistant, and bumped into Jeremy on LinkedIn.
That big, honest smile was the kicker.
Less than a year later, Enable had grown to where Jeremy was hiring me.
What are the values that drive you?
I get passionate about storytelling. Too many businesses don’t know how to tell their story, for their business or vision, and that cripples how they can stay in business.
Customer service is huge for me; I love the experience of an amazing waiter at a restaurant, who genuinely cares and helps you enjoy your stay.
Delivering excellence every time is a constant motivator. And being patient and balanced so that everyone has a great time.
And gifs. I love sharing crazy gifs.
What do you enjoy doing when you are not working?
I enjoy being creative, wherever I can. Usually it involves writing, or any kind of visual storytelling.
I have several side projects that I’m always nurturing, test projects to see if ideas will hold up. That brings plenty of extra practice to create amazing, epic stuff that gets other people psyched too.
Other than those, it’s binge researching, listening to podcasts, catching up on Netflix marathons, and cooking.
Dominic is Enable’s design and brand specialist. He thoroughly enjoys helping businesses find meaning in their brands and define their distinction. Coffee, cooking and binge-researching are his hobbies. When not building websites, he is delving into projects to find the boundaries of his imagination. He hasn’t found them yet.