Welcome to Enable’s Monthly Marketing Q&A Roundup.
Over the past few months, we’ve gotten countless questions from clients, partners, and even strangers asking for advice on marketing and small business success.
While we started out by answering them all individually, we’ve realized that the people who ask these questions probably aren’t the only ones asking them–so we want to share our answers!
Take a look at the videos we filmed last month, or read the highlights below!
“What can I do to make my website more interesting?”
If you want to make your website more engaging, then you’ve got to stop treating it like a business card, because that’s the number one mistake that most people make when they’re talking about a website.
They come to us and say “I just need to make a better website;”–a better business card, basically, online.
And the first thing we always say to them is, “No you don’t.”
You don’t need to make a better business card, you need to make a salesperson.
Just like a salesperson, your website shouldn’t sit there and wait for prospects to come to it.
A website shouldn’t be passive. It is the first step in your marketing efforts to go out and get new customers.
A website, properly designed, is an opportunity to meet new people, to guide them through your sales process, and to turn them into customers, all online.
Make your website work for you. Get a new salesperson, that doesn’t eat, sleep, or take breaks.
“Which Is Better, WordPress, Squarespace, Wix, or Weebly?”
Ultimately, the long and short of it is that, if you’re looking to get your feet on the ground, go with a DIY website builder. Go with Squarespace number one, number two would be Wix, maybe three would be Weebly.
But if you’re looking to really build your business and looking to build on a platform, we do recommend WordPress. It’s got a ton of functionality, it’s a great platform to build on, very flexible, and it’s incredibly SEO-friendly, as well as a great platform for lead generation and marketing as well.
The fact of the matter is that WordPress is better for scaling your business. If you want to have a site that separates you from your competitors, then WordPress is the way to go.
If you’re just getting off the ground, and you need to focus on other aspects of your business at first, then a quick DIY website isn’t a bad idea.
But don’t think that it can last forever.
For SEO purposes, functionality, customization options, and more, WordPress is a better option for you and your business.
Thanks for reading! We hope our answers helped you find what you were looking for.
Let us know what marketing questions you have this month, and we’ll be sure to include our answer in next month’s post!
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William is Director of Marketing at Enable. William is passionate about sales and marketing, and is always looking for more efficient ways to do both. When he’s not creating new content for Enable, you can find him spending time with his family and friends.