Unless you’re hiring a pro copywriter, your blog can run the risk of sounding formulaic. Blah.

The same as 500 other blogs. When copywriters are creating the same content for multiple members of the same niche, it’s not their fault that they can’t capture your personality and distinction.

Use these four ideas to inject greater life, tone, and uniqueness into your content marketing plan.

Enjoy Enable’s first, live infographic! This content is summarized from our larger article.

Do You Outsource Content Writing?

4 Easy Upgrades to Go from Blah to Brilliant

Dominic de Souza

BRAND STRATEGIST

You’re unique.

So should be your content.

Unless you hire a pro copywriter, your blog can run the risk of sounding formulaic. Blah. The same as 500 other blogs.

When copywriters are creating the same content for multiple members of the same niche, it’s not their fault that they can’t capture your personality and distinction.

4 ideas to inject greater life, tone, and uniqueness into your content marketing plan.

Tell Stories

 

Answer Specific Objections

 

Make it Personal

 

Get a Second Opinion

 

1. Stories

Stories are the proof that you can deliver on your promises.

And they’re also usually the most interesting part of your conversation. Try to provide at least one story per article.

2. Answer Specific Objections

What are the top questions and objections that your clients have for you about that topic?

Anticipate the problems that arise in your reader’s mind. Try to add at least one objection to your article. Ideally, answer one question per idea.

3. Personal

Make notes about words and phrases you would never use. And put in the kinds of things you would say. Write like the way you talk.

Try reading it aloud; would you ever say that kind of thing in person? If you were a movie character, who would you sound like?

4. Get Feedback

Now that you’ve layered on stories, objections, and tone, print it off for a family member, or coworker.

Ask them to read it through for clarity and voice. You want to know if it sounds like you, communicates clearly, and didn’t forget/miss anything.

Don’t settle for blah.

Go for brilliant.

People engage with content that is interesting, important, timely, and funny.

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Be Memorable

Layer stories, objections and your personality into your content. Make it more memorable than a string of advice or facts.

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Remember

Layer stories, objections and your personality into your content. Make it more memorable than a string of advice or facts.

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Standout

Don’t run the risk of writing content that will send your visitors running to someone else.

Even if you use only one of these four approaches, you’ll be winning.

Use all four, and your blog will transform into an online extension of your personality and ability.

Dominic de Souza

Dominic is Enable’s design and brand specialist. He thoroughly enjoys helping businesses find meaning in their brands and define their distinction.

Dominic de Souza

Dominic is Enable’s design and brand specialist. He thoroughly enjoys helping businesses find meaning in their brands and define their distinction.

Dominic is Enable’s design and brand specialist. He thoroughly enjoys helping businesses find meaning in their brands and define their distinction. Coffee, cooking and binge-researching are his hobbies. When not building websites, he is delving into projects to find the boundaries of his imagination. He hasn’t found them yet.

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