Blogging can make or break your online marketing strategy. Without it, your marketing could tank, with it, your marketing could be a huge success and benefit your business abundantly.
There are steps that can be taken to help ensure your blogging is getting done the correct way and we have those steps, for how to write a blog post, here for you.
Be Aware Of The Audience You Are Blogging For
The more you know about your audience the better you will be able to cater to their needs. Every blog needs to have content that will interest your customers and keep them coming back. Having
a buyers personas could really come in handy here.
Having a deeper understanding of what your audience is looking for will separate your blog from other blogs. If you don’t already have a buyer persona tool, now would be a good time to look
into getting one (http://www.firesnap.net/blog/3-buyer-persona-tools-inbound-marketer-shouldknow) to help your blogging be more beneficial.
A Topic And A Working Title Is The Best Place To Start
When you are first thinking up a topic, it can be something rather general. Obviously you will
want a topic relating to the line of work your business is in.
For your title, think of something more specific. Your title is what gives your blog a niche: it
should include keywords and that will help the search engine pick up on what your page is useful
There are tools you can use to help find phrases that are being searched (http://
to help you find a good working title.
Draw People In With Your Intro
Creating a captivating intro is what will keep people reading. There are many ways to approach
an introduction, but if you are not sure where to start, take a look at what others are suggesting
(http://writetodone.com/11-ways-to-write-an-irresistible-intro-to-your-blog-post/). Drawing a
reader in with your intro plays into knowing your audience well because the more you know
them the more you know what will captivate them.
Whether you choose to start with an interesting fact, statistic, or a story, be sure it points in the
direction of what the blog post will focus on and draws the reader in.
Make Your Blog Easy To Read
Organizing your information for the post plays a big part in keeping consumers on your page. If
you want them to read your whole post, it needs to be well laid out, and you need to offer
valuable information. Having organized content allows people to easily tell what questions you
can answer for them.
Outline your post before you start writing. Break it down into easy-to-read sections so consumers
can find what they are looking for, and find it quickly.
Compose The Blog
The next step is the writing. After you have completed all the previous steps, dive into the real
body of it all.
If you follow all the steps, when the time comes to actually write the blog post, it should be fairly
easy. You’ll have most of what you need right in front of you and all you have to do is fill in the
blanks. You may need to do a little extra research here and there but it won’t be hard to get the
Last but not least, proof read and edit your blog. Be sure you content is full of useful information
and flows nicely. When reading over your blog, try to read through the eyes of a consumer to be
sure you content offers beneficial information for your audience.
Jeremy is the Lead Designer & Owner of Enable. Jeremy is a small business connoisseur who helps the little guys conquer big. When he’s not designing websites or writing blogs, you’ll find him spending time with his wife and family.