Interested in reaching out to a targeted audience via facebook paid advertising? Here are some tips for using Facebook ads.

Facebook is an Internet titan, one of the largest digital companies in the entire world. Founded in the mid-2000s as a niche social network for university students, Facebook’s popularity exploded after it was made available to the general market. It’s grown tremendously from a trendy new alternative to Myspace into a massive multi-billion dollar behemoth.

Unlike most social media platforms, which struggle to monetize effectively, Facebook has been tremendously profitable. What’s the secret? Advertising. Ultimately, Facebook is an advertising platform that also happens to offer a social media platform. For marketers, Facebook ads can be a goldmine. The company’s access to detailed user data gives them astounding audience targeting capabilities. For advertisers, it’s a dream come true.

But Facebook ads aren’t some magical panacea. While it’s true that they can be powerful, they’re useless without the right strategic approach. These tips for using Facebook ads can help you get the most out of this powerful advertising platform and maximize your return on investment.

3 Tips for Using Facebook Ads

These helpful tips for using Facebook ads can inform your strategy for getting the most out of this potentially lucrative avenue for targeted advertising.

Read on to find out how understanding your audience, having a clear objective, and understanding the format can help you bring in more customers than ever before.

In this article, we will discuss:

  • Understanding your target market
  • Understanding your objective, and
  • Understanding your ad format

Let’s begin!

Understand Your Target Market

Any product or service has a target market. If you’re selling t-shirts emblazoned with the latest, dankest memes, your customers definitely aren’t the same people as the customers of a company selling reverse mortgages.

If you want to persuade people to do something, you need to understand how to appeal to them. Marketing is nearly impossible if you’re not sure who your audience is. Here are some tips for using Facebook ads that are perfectly targeted to your audience.

If you can get a handle on who you’re marketing to, Facebook advertising is a godsend for audience targeting. Facebook Audience Insights is an extraordinary tool, allowing you to learn a lot about specific audiences before risking your ad spend on them. This feature lets you target your ads to certain people, with rather impressive specificity.

For example, if you want to target people who like a page similar to yours, you can find further information about them. You can see how many are female and how many are male. You can see their relationship statuses and education levels. You can even see things like their home value. Some of this data is self-reported by Facebook users on their profile. Other data comes from outside companies. (Speaking of data, if you lose your data because you’re computer crashes, contact these data recovery experts).

You can create a custom audience, based on things like people who subscribe to your email. You can also target by location, gender, age, interests, and more. The data available lets you tailor your ads toward exactly the people most likely to be interested in your product.

Understand Your Objective

Now that you understand who your audience is, thanks to Facebook’s data collection, you also need to understand what you’re trying to persuade those people to do.

Facebook lets you choose from several options, letting you better gauge your ad campaign’s success. You can choose from options like lead generation, clicks to website, page likes, or brand awareness.

Understand Your Ad Format

As with any form of advertising, you need to know your audience, and you need to know what action you want them to take.

Read this guide on Facebook Ad Types.

But it’s also important to understand how to work effectively in the particular format of Facebook advertising. Facebook offers several options for desktop and mobile ad placement. You can place your ads in the mobile or desktop news feed, alongside posts from your audience’s friends and family. You can also place them in the right column, or opt to advertise on Instagram.

Facebook ads also have some guidelines that you’ll need to follow. Each objective that you can choose from has a recommended character limit, image size, and other specifications. You need to follow their guidelines if you want people to see your ad.

These tips for using Facebook ads can help you get the most out of this powerful advertising platform. You can customize your audience targeting very precisely, using available data to gain indispensable insights into your market’s demographics, interests, and purchasing habits. You can also choose from different objectives, helping you gauge your results in light of your ultimate end goal. Facebook is a powerful platform, and the more you learn about it, the easier it is to use Facebook advertising to its full potential.

Conclusion

So just to recap, here are our three tips:

Understand Your Target Market

 

Facebook Audience Insights can give you information on the similarities between different individuals you’re targeting which you may have missed, which can expand the audience you’re targeting with your ad. You can target by location, gender, age, interests, hometown, pages they’ve liked, and more.

l

Understand Your Objective

 

Do you want the people who view your ad to buy something? Click to your website? Like your page? Share the ad? Or just remember your name? Facebook has several different options, and can help you layout your ad differently in each case to maximize the success rate of your ad.

Understand Your Ad Format

 

With almost 50% of all web traffic from mobile devices now, it’s a safe bet that a lot of people are going to be seeing your ad on their smartphone. With this in mind, it’s important to design your ad with several screen sizes in mind, and the different viewing experiences each format brings to the viewer.

Did we miss something you want to include about Facebook ads? Let us know in the comments!

Jeremy is the Lead Designer & Owner of Enable. Jeremy is a small business connoisseur who helps the little guys conquer big. When he’s not designing websites or writing blogs, you’ll find him spending time with his wife and family.

Pin It on Pinterest