No exceptions, every business today should have a website. So, if you are asking yourself “does my business need a website?” the answer is 100% yes.
In fact, not having a website is one of the top 7 reasons why small businesses fail within 5 years.
In this article, we’re going to look at the top 5 reasons every small business needs a website:
- Cost Effective
- 24/7/365 Service
- More Sales
It’s How You Connect Today
“30 years ago, websites didn’t exist,” you might be thinking. “I can get by without one.”
Think of it this way. 80 years ago, that ‘small town feel’ started to break down. Cars and highways annihilated distance, which meant that folk were no longer stuck with their local options.
It used to be that each community had one plumber, one electrician, one lawyer, etc. But as bigger companies dominated those niches, the little guys struggled to beat the prices and presence.
The internet and websites were the answer to the growth of non-local communities. Small businesses can now get back on the map and reconnect to the communities that matter to them.
“But there are so many options online! Google anything, and you get a billion results.”
That’s true, sort of. There are tons of businesses online, but many of them aren’t doing it very well.
What does this mean?
This means that it doesn’t take much to shine online. With a little effort, you can get noticed. When your potential client needs a service (say a plumber), they Google “plumbers near me.”
Then Google shows them a list that looks like this:
These top 3 spots on Google get 61.5% of all web traffic.
The #1 spot alone gets 1/3 of all traffic.
Percent of Traffic Going To The Top Spot
After the top 3 spots, the percentage of traffic drops off considerably.
In fact, less than 6% of users actually click to the second page of the search results.
The secret to ranking on the first page, or better yet, in the top 3 search results?
A website is worth every penny to your business. Your customers need something to bookmark, share and connect with. It’s a hub for all your online activity. It’s a 24/7 salesman that brings you traffic and leads while you sleep.
Some web design companies charge a steep premium for their web design services. Other companies (like us!) offer affordable web design services that won’t break the bank.
In fact, the best bang for your buck is to work with a team that can build you out a marketing strategy tailored for your special needs, and then design a website that will support that strategy.
A website is never busy. It’s never on a bathroom break right when a client walks through the door.
It never needs to put a customer on hold.
Your website can provide unparalleled customer service, when set up right. Around the clock availability guarantees that you will not lose customers to your competition.
Leaders in the tech industry certainly understand the perks of having a website for your small business:
Having a website for your small business provides you with a huge marketing advantage. With a website you can provide information to millions and millions of people.
A website provides incredible convenience to your visitors. They can contact you at their leisure.
Visitors can learn about your business and services in their own time, with as much detail as they’re interested in.
You can list frequently asked questions, and then instantly answer them.
You can provide tips, resources and suggestions to help them with their problems.
Some people are afraid to talk in person, because they’ve been burned by pushy salesmen. A website reaches them in their comfort zone, and allows them the freedom to evaluate their options – without being pressured.
Your website supports everything you do with every client. Instead of just relying on word of mouth, anyone can find your business whenever they like.
Nobody wants to work with a business that doesn’t seem trustworthy.
People will search for ratings and reviews before choosing a service, just like you do. Your website is a prime place to display your best reviews, and make it easy for people to leave their praise or comments.
Your website is your opportunity to make a great first impression, demonstrate authority in your niche or topic, feature your successes, and happy testimonials.
Maybe someone heard about your business through word of mouth. Perhaps they still needed a little convincing.
By demonstrating your credibility with a well-thought-out website, you can bring people the confidence they need to hire your services.
When your website visitors trust you, you are more likely to convert those visitors into paying customers. (20 Tips to Build Credibility)
It’s pretty undeniable that an online store is an instant, easy way to boost sales. Not everyone has the time to stop in to your store to browse your bookshelves, or look over your floral arrangements.
Making it easy for people to learn about your products, read reviews, and explore the details is guaranteed to help you make more sales.
A well-built, conversion-based website can turn visitors into customers.
Don’t settle for less than your business vision deserves.
Any successful marketing plan begins with a website. We live in a marketplace now where all consumers research their purchases online before buying them. That’s simply how it is.
You want to have a place where people can go online to find you, and where you have all of your information displayed in an easy to use layout.
Having a website is the first step in marketing – after you have a website, you can begin to optimize for search engines, otherwise known as SEO. SEO help rank your business higher in the search results.
You can boost the pay-per-click ads that appear above the top 3 search results on Google. You can provide engaging destinations for your Facebook ads. You can make it easy to create and share content that drives interest to your services. You can give your social media marketing a hub to send traffic.
The more complete your marketing strategy is, the greater the potential for success in your business.
And your marketing begins with a website.
So there you have it: the six things a website can do for you without hiring the mafia or needing a Swiss bank account:
- They’re cost effective, and can make you money – when done right.
- 24/7/365 Service – more leads when you’re sleeping.
- A website is convenient for everyone.
- Demonstrate your credibility with ease.
- Increase your sales with an online store.
- Grow your marketing opportunities.
So what’s one thing that gets your goat with your current website?
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Jeremy is the Lead Designer & Owner of Enable. Jeremy is a small business connoisseur who helps the little guys conquer big. When he’s not designing websites or writing blogs, you’ll find him spending time with his wife and family.